Social Media Marketer, Digital Creator and Brand Invigorator.
Resume
The 4-1-1
Degree
Bachelors, Communication & Business Administration
University of Missouri
Technologies
Photoshop, InDesign, Illustrator, Premiere Pro, iMovie, Meltwater, Hootsuite, Slack, Trello, Dropbox, Adobe Social, WordPress, Wix, Weebly, Cascade, Google Analytics, Mailchimp, Zoom, GlobalMeet, Webex, Cvent, Unfold, MemberClicks, ePly, PheedLoop
Skills
Social Media Management
Marketing Campaign Strategy
Brand Development
Project Management
Graphic Design
Event Planning
Research & Analytics
Vendor Management
Customer Service
Copywriting
Professional History
2021—Present
Senior Social Media Manager
LPL Financial | Remote
2017—2021
Director, Marketing & Communication
Missouri Community College Association | Jefferson City, MO
-
Developed high-level strategy, creative concepting, & execution for advertising campaigns.
-
Increased brand recognition by 27% in 12 months through social media marketing strategy.
-
Generated 13% YoY individual membership conversion and 93% membership retention through multichannel marketing mix.
-
Boosted YoY registrations by 13% for annual conference; 28% gain in additional revenue.
-
Redesigned & authored weekly newsletter; averaged 19% open rate & 38% CTR.
-
Ideated & produced 10-episode webinar series driving 5K web page clicks & 46K+ social media impressions.
-
Managed the annual $200K marketing & events operating budget.
2014—Present
Social Media Freelance & Consulting
Social strategy consultant for small businesses to large brands:
-
Conducted social media audits for brands & their competitors, analyzing profiles & ecosystem use to content strategies & engagement.
-
Created social media strategies, cohesive of audience overviews, channel and content bucket recommendations, editorial calendars, posting cadence, etc.
-
Gathered analytics analysis for digital channels, content, and community engagement.
-
Developed content and managed online communities.
2017
Marketing Strategist
University of Missouri | Columbia, MO
-
Owned the paid & organic social media marketing plan for 6 social media platforms reaching 691K+ followers collectively.
-
Advised 14 units on global marketing campaign implementation; cultivated relationships with internal & external partners.
-
Introduced monthly internal email with 43% open rate for 200 campus marketers to disseminate timely and relevant information.
-
Interpreted market research for marketing strategy; increased enrollment by 13%.
-
Created campaign toolkits for units with 50% adoption rate; featured communication plans, branded templates, and guidance for implementation.
2015—2017
Manager, Strategic Communications
University of Missouri | Columbia, MO
-
Launched website enhancement project & managed vendor; improved traffic by 19%.
-
Instituted social media strategy across; increased engagement by 43% in 12 months.
-
Orchestrated 5-day event comprised of 300 presenters, 40 vendors, 3 international speakers, and solicited 20 sponsors/exhibitors.
-
Developed a communications platform to highlight 41 faculty researchers, including key messages, talking points, blog posts, and social media collateral.
-
Supervised & mentored 2 student workers and 4 graduate assistants.
2013
Social Media Manager – Guest Services
AMC Theatres | Kansas City, MO
-
Led daily community strategy, crisis communications, & issues management for 2 social media channels serving 1,000 theatres in 15 countries.
-
Developed a best-in-class process & response system for engaging with guests; reduced response time from several hours to 30 minutes.
-
Managed & coached 3 coordinators; ensured all engagements align to brand standards.
-
Established regular reporting cadence for senior leadership, including weekly & ad-hoc reports to highlight consumer sentiment, products & services, and share of voice.
2012-2013
Social Media Manager
Inside Columbia Magazine | Columbia, MO
-
Created first-ever strategy to ensure social media integration across the editorial process for 3 publications; secured exclusive content for social channels.
-
Collaborated cross-functionally with Editorial, Creative, and Marketing teams for daily content on 5 social media channels (Facebook, Twitter, and Instagram).
-
Executed 20+ promotions and contests to drive audience growth and subscriptions.
-
Established and led multimedia internship program for 12 undergraduate students.
Volunteering
2013-Present
President & Founder
Cue Courage
As an anti-cyberbullying movement, Cue Courage leverages social media's power to share information and inspiration for the prevention and intervention of cyberbullying.
2014-Present
Alumni Member
The Delta Chi Fraternity, Missouri Chapter